Hailing from Seoul South Korea, Sunghoon Kim is currently based in London, and working as an information designer at Applied Wayfinding. Obsessed with heavily detailed work, he continues to experiment on cross-disciplinary approaches to design over the course of his study and career. With his design as a tool, he is particularly interested in seeking opportunities to raise issues revolving around urban areas, such as gentrification, tourism and cultural diversity.

He holds a Bachelor's degree in Communication Design at Parsons School of Design in New York. He is a former graduate of Samsung Art and Design Institute in Seoul also under the Communication Design program. He previously assisted Lucille Tenazas in New York, interned at DesignStudio in San Francisco, and worked at mykc in Seoul.